
Marketing Conference March 19, 2009
On March 19, 2009 NCCE will be hosting a marketing conference directed toward growers wanting to increase their sales potential. This meeting will bring together many different and diverse speakers that will enlighten all on how to market their Christmas Trees better. If your sales have been declining or you presently don't have a marketing plan this meeting will help you in developing your own plan. Please plan on attending. The meeting will be held at the Watauga County Cooperative Extension Conference Center located at 971 West King Street. The DEADLINE for Registration will March 13, 2009.
Purpose
This conference was designed to help the small and medium wholesale Christmas tree grower to develop or expand a buyer-focused marketing plan. Participants will learn ways to reach more customers as well as strategies to improve customer retention. Topics will address targeted niche marketing, proven strategies, advertising, Internet marketing, guerilla marketing, customer relations, public relations, and developing a plan. Several of these topics provide alternative marketing strategies that provide “more bang for your buck” as you involve the media or other stakeholders. Participants will receive a marketing resource notebook that includes the steps to build a marketing plan.
Why you need this meeting
* Didn’t sell enough trees
* Suffered October panic attacks
* Customers don’t come back
* You have more trees ready to sell this year than you did last year
* Want a better price for your trees
* Grower you always sold to doesn’t need to buy trees any more
* Your marketing efforts feel stale
Speakers
Gary Bullen, Extension Associate,Agricultural Economics, NCSU
John Dorner, Area Specialized Agent, Information Management, NCCES
Bill Glenn, Marketing Specialist,
Christmas Trees & Ornamental Plants
NCDA & CS
Linda Gragg, Executive Director, North Carolina Christmas Tree Association
Jeff Owen, Area Extension Forestry Specialist, Christmas Tree Production & Marketing, NCSU
Stacy Tomas, Extension Specialist, Sustainable Tourism, NCSU
Ross Williams, Assistant Director, Marketing Division, NCDA & CS
Agenda
9 – 9:30 AM — Registration & refreshments
Introductions & Welcome Meghan Baker, Watauga CES
Conference goals Jeff Owen & Bill Glenn
Developing your marketing plan Gary Bullen
Targeting wholesale niches Jeff Owen
Grower panel: Successful marketing strategies
Using your associations effectively Linda Gragg
Noon – 12:30 — Lunch
Using marketing tools to your best advantage, Ross Williams
How to market through the Internet, John Dorner
Word of mouth or foot in mouth? Attitude,
public relations, & capturing
the public’s attention. Bill Glenn
2:10 – 2:30 PM — Break
Guerrilla marketing techniques, Gary Bullen
Customer relations & customer service, Stacy Tomas
Grower panel: Keeping your customers
Following through with your own plan, Gary Bullen
Evaluation, Jerry Moody, Avery CES
Door prizes 4:30 PM — Adjourn
Registration
Name________________________________
Company_____________________________
Address______________________________
City/State/Zip_________________________
Phone number_________________________
E-mail (for follow-up evaluation)_________________________
$15 per person X # people = $_______
Make check payable to NC State University and mail to:
Jeff Owen
Extension Forestry
Mountain Horticultural Crops Research & Extension Center
455 Research Drive
Mills River, NC 28759
You can also contact our office at 733-8270 for more information.